Wednesday, May 12, 2010

Saravana Bhavan and IT Services

This weekend, I had the chance to grab a morning "tiffen" at Saravana Bhavan (SB), a premier vegetarian restaurant in Chennai. As most South Indians would be knowing, SB charges a premium price for all their products. The reason: Mouth watering quality food. I ate "Aappam". It is customarily served with cocunut milk and it was truly mouth watering. Expectations met and also surpassed. I ordered one more only to realise that the second one was too heavy for my stomach. But I was satisfied.

If I have to draw parallels between SB's services and IT-enabled services, today's customers consuming IT services are starved; starved of quality. When did your customers feel that your quality of work was lip-smacking? Assume that the day he compares your work to a lip smacking delicacy, you have reached the pinnacle of quality service.

Tell me some of your experiences where the customer truly lip smacked.